Scholar Info


Yao-Yi Fu

Associate Professor

Department of Tourism, Conventions, and Event Management

ude[dot]iupui[at]ufay

Automotive Events and Brand Communities in Tourism and Hospitality


I have conducted research that helps various organizations in the tourism industry to measure how people perceive their tourism offerings, their motivation for visiting a destination or an event, and their satisfaction level with their experience. Much of the research involved surveying visitors onsite. The survey instruments were developed based on theories of motivation, travel behavior, and customer satisfaction. The results of those surveys helped many tourism organizations to better understand their visitors’ profiles, motives for visiting, and satisfaction levels. Existing marketing strategies and promotional activities of those tourism organizations were also thoroughly reviewed. Based on the data I collected and the review of their marketing efforts, I developed marketing strategies that have helped the organizations to better market their tourism offerings.