IUPUI is Indiana's premier urban research university. The campus enrolls more than 30,000 students in 21 schools and academic units.
Anthony D. Cox
Professor of Marketing & Chancellor's Fellow
Business, Kelly School of
acox@iupui.edu
Understanding Consumer Responses to Product Risk Information
Research examines how consumers evaluate and adopt preventive medical services. Collaborate with colleagues in IU School of Medicine, resulting in 3 NIH-funded studies, several publications and numerous works-in-progress that apply theories and methods from the behavioral sciences to better understand consumers' adoption of health-related behaviors.
