IUPUI is Indiana's premier urban research university. The campus enrolls more than 30,000 students in 21 schools and academic units.
Susan Powell Mantel
Associate Professor of Marketing
Business, Kelly School of
smantel@iupui.edu
Decision Making Among Salespeople and Buyers
Focuses on the nuances of the human decision process as it relates to two distinct streams a) consumer decision making and b) business decision making. Research investigates mental structures, processing characterics, and external stimuli that influence how consumers make decisions and evaluate a purchase. Additional research examines how businesses can improve decision making among purchasing and sales professionals.
