Featured Scholar: Yao-Yi Fu, PhD
Associate Professor, Department of Tourism, Conventions, and Event Management
IU School of Physical Education and Tourism Management
Helping Tourism Organizations Better Understand Their Visitors and Develop Marketing Strategies
Dr. Fu's research helps various organizations in the tourism industry to measure how people perceive their tourism offerings, their motivation for visiting a destination or an event, and their satisfaction level with their experience. Much of the research involves surveying visitors onsite. The survey instruments were developed based on theories of motivation, travel behavior, and customer satisfaction. The results of those surveys have helped many tourism organizations to better understand their visitors' profiles, motives for visiting, and satisfaction levels. Existing marketing strategies and promotional activities of those tourism organizations have also been thoroughly reviewed. Based on the data collected and the review of marketing efforts, Dr. Fu develops marketing strategies that have helped the organizations to better market their tourism offerings.
Selected Publications in IUPUI ScholarWorks
With several research works contributed to IUPUI's free, open access repository, Dr. Fu has made translational research knowledge available to professionals, researchers, students, and communities around the world.
Nicolette Harrington and Yao-Yi Fu. (2015, April 17). Assessing the Public’s Perceptions towards Indianapolis’ Sports Imagery. Poster session presented at IUPUI Research Day 2015, Indianapolis, Indiana. http://hdl.handle.net/1805/9034
Amanda K. Cecil, Yao-Yi Fu, Suosheng Wang, Sotiris Hji-Avgoustis, Carina King, and Jinmoo Heo. (2010, April 9). A Longitudinal Study of Cultural Tourism and Quality of Life of Indianapolis Residents. Poster session presented at IUPUI Research Day 2010, Indianapolis, Indiana. http://hdl.handle.net/1805/11289