Scholar Info


Anthony D. Cox

Professor of Marketing & Chancellor's Fellow

Business, Kelly School of

ude[dot]iupui[at]xoca

Understanding Consumer Responses to Product Risk Information


Research examines how consumers evaluate and adopt preventive medical services. Collaborate with colleagues in IU School of Medicine, resulting in 3 NIH-funded studies, several publications and numerous works-in-progress that apply theories and methods from the behavioral sciences to better understand consumers' adoption of health-related behaviors.

IUPUI TRIP

ude[dot]iupui[at]pirtrtc
(317) 278-4690